HDB Can Learn From Swedish House Of Clicks Experiment

Known as the House of Clicks, this Swedish house was the brainchild of Hemnet, a property-listing website based in Sweden.

Between January and October 2014, this was what Hemnet did with data gathered from two million Hemnet users:

200 million clicks. 86 000 residential properties. That’s the foundation that the Hemnet Home is built on. This is data from visits and properties that were for sale on Hemnet between January and October 2014. In addition to this data, we conducted an image analysis of the most clicked properties over a six week period. Each week the images from the 50 most clicked properties were analysed to gather additional data about the interiors. For example: the colours of the walls, floor types or kitchen countertop materials.

Hemnet then took the results to architects Tham & Videgård who then designed a house which Hemnet calls ‘Sweden’s most sought after home’.

Here’s the result:

huset_front

The exterior is in a Falu red reminiscent of classic Swedish wooden cottages and the house is in a ‘functionalist box’ shape – two popular traits voted by the Swedes.

Before we see the interior, the specifications of the house are as follows:

hemnet facts

Kitchen:

hemnet kitchen

57% of respondents wanted an open-concept kitchen. The architects added that what people want is a ‘social kitchen’ where the living room is in the kitchen and not the other way round. The kitchen with its double-height 5.6m ceiling is the heart of the home.

Living area:

hemnet living

Gray sofas, hardwood floors and fireplaces are some of the features Swedes wanted the most.

Toilet with skylight:

hemnet toilet

A white theme for the toilets to match its deep red terracotta tiled floors.

Bedroom connected to partially enclosed rooftop terrace:

hemnet bedroom

The rooftop terrace can be converted into an extra room to meet future needs.

Floorplan:

hemnet floor plan

 

Are you taking notes already, HDB?

Will we see HDB replicate the House of Clicks – two-storied goodness complete with a rooftop terrace? Highly doubtful as it caters to Swedish taste.

However, the manner in which the house was designed is worth a study. Using big data to aggregate preferences is something HDB should consider since it builds homes for more than 80% of the population here.

If HDB were to conduct such a study, the first thing to go in all HDB flats would probably be the over-packed steel-lined store room bomb shelter.

 

Source: http://mothership.sg

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