Tag: IKEA

  • Ikea Prihatin Maklum Balas, Akan Tukar Iklan Raya

    Ikea Prihatin Maklum Balas, Akan Tukar Iklan Raya

    Gedung perabot Ikea akan menggantikan iklan Hari Rayanya mulai Khamis minggu depan menyusuli maklum balas negatif sesetengah pelanggan.

    Di media sosial, iklan yang antara lain disiarkan di akhbar selain di laman web Ikea itu, telah menerima kritikan kerana dianggap kurang peka kepada budaya masyarakat Melayu/Islam setempat, selain tidak menggambarkan semangat sambutan Ramadan dan Hari Raya yang sebenar.

    Iklan tersebut, bertemakan ‘This Raya, Bling Glamour Home’ (Raya ini, bawa pulang glamor ke rumah anda) dan mempunyai dua versi, memaparkan sebuah keluarga berbaju Melayu bertemakan budaya hip hop, lengkap dengan topi, kasut jenis high-cut dan kaca mata hitam. Dalam iklan itu, model lelakinya juga memakai rantai dan perhiasan emas.

    Menjawab pertanyaan Berita Harian (BH), pengurus pemasaran Ikea, Cik Caroline Ng, berkata iklan baru itu berlainan daripada yang asal.

    “Niat kami bukanlah untuk menyinggung perasaan sesiapa pun dan kami harap orang ramai dapat melihat keikhlasan kami menerusi usaha yang kami lakukan ini,” ujar beliau.

    Cik Ng menambah: “Di Ikea, kami amat prihatin dengan masyarakat dan menghormati dan terbuka menerima keprihatinan orang ramai.”

    Dalam pada itu, Ikea telah pun menarik balik iklan asalnya itu daripada beberapa penerbitan, termasuk akhbar ini.

    Bagaimanapun, ekoran masa yang amat suntuk, sebahagian iklan lama tidak sempat ditarik balik, tambah Cik Ng sambil memohon maaf.

    Diminta mengulas, seorang pembaca BH, yang hanya ingin dikenali sebagai Encik Rafi, 46 tahun, berkata beliau mengalu-alukan langkah syarikat Ikea menukar iklan tersebut.

    Beliau telah mengirimkan e-mel kepada syarikat itu untuk memberi maklum balas berkaitan iklan berkenaan.

    “Kalau perubahan untuk kebaikan dialu-alukan sangat kerana iklan Hari Raya perlu memberi gambaran yang tepat supaya anak-anak muda tidak terpengaruh dengan budaya popular,” ujar beliau, yang telah pun menerima e-mel balas daripada Ikea.

     

    Source: http://beritaharian.sg

  • Ho Chi Sam: IKEA’s Magic Show Decision Opposes Its Stand On Diversity

    Ho Chi Sam: IKEA’s Magic Show Decision Opposes Its Stand On Diversity

    I read with concern the reports on IKEA Singapore’s decision to continue its tie-up with a magic show performed by Pastor Lawrence Khong.

    I believe IKEA’s explanation that it respects diversity, equality and the right to opinion has not seriously considered the fact that Mr Khong has been vocal against the lesbian, gay, bisexual and transgender (LGBT) community.

    I respect the fact that there are safe platforms in Singapore for people such as Mr Khong to express their opinions. However, I cannot endorse the nature and intention of his views because they are harmful, discriminatory and demeaning to sexual minorities, some among whom I consider my friends.

    IKEA’s decision here appears to be different from its global stand that the company welcomes all families and is LGBT affirming, as stated in its sustainability report last year. Also, IKEA Singapore should understand that the right to opinion comes with the responsibility to observe that the expression of that opinion does not come at the expense of the rights and welfare of others.

    We should especially consider that principle in a case such as this, when we have an influential religious leader with a noted history of publicly discriminatory speech against sexual minorities.

    The views advanced by leaders in socio-religious communities have implications on social perceptions and policies, and this, in turn, continues to systematically disadvantage sexual minorities and non-heterocentric families.

    The magic show that Mr Khong headlines deserves support only from businesses that share those views. In supporting the magic show, I see IKEA Singapore as supporting not only Mr Khong, but also his views. My family and I hope IKEA Singapore will carefully consider its position on similar matters involving such individuals in the future.

     

    Ho Chi Sam

    *Comment was featured in Voices, Today, 23 Apr 2015

     

    Source: www.todayonline.com

  • Bertha Henson: Bully – And Risk Being Bullied

    Bertha Henson: Bully – And Risk Being Bullied

    I am so glad that IKEA did not change its mind about sponsoring pastor Lawrence Khong’s magic show despite the objections of the LGBT community. I am also pleased that the pastor has NOT said anything. If he did, there would never be an end to the fracas….

    I looked at the protests about the show which basically centred on Mr Khong’s uncompromising public attitude towards those of a different sexual orientation. Like many, I wondered what his magic show had to do with his views, unless he chooses to use it as a platform to “convert’’ others to his point of view through some magical brainwashing technique. Or maybe his magic show is so bad that IKEA should be ashamed to support it.

    I guess it was not so much Mr Khong’s show as the fact that it was a Swedish store that was involved. Sheesh! The Swedes support Lawrence Khong? How can? Shouldn’t it be more “inclusive’’ and embrace diversity? Aiyoh…this company from a wonderfully advanced country doing this?! How can?

    Actually, the LGBT lobby shot itself in the foot by talking about diversity. IKEA made a pointed reference to its support of the Wild Rice production of Public Enemy, helmed by a prominent gay man, Mr Ivan Heng. It looks as though IKEA had been rather even-handed in its choice of activities and organisations to support.

    It is normal for consumers to put pressure on corporations because of their perceived failings. Boycotting those who use child labour to produce their products, for example. Here, there was even an abortive attempt to not buy palm oil during the height of the haze to hurt unscrupulous plantation owners who use slash-and-burn techniques to clear land in Indonesia. Whether companies succumb depend on how much they value their reputation and whether they can withstand the effects of a boycott.

    In this case, IKEA incorporated Mr Khong’s magic show as part of its loyalty programme of discounted rates for members. That, it seems, is enough to rile the LGBT activists who show themselves to be as intolerant of other people’s views as they say other people are of theirs. Does the community intend to hound Mr Khong’s magic show wherever he goes – and will corporate sponsors pull back because they don’t want any heat from the vocal lobby? Will the lobby claim victory then, never mind that it acquires an image of being strident and, hmmm, intolerant?

    There’s another point which the community should consider. If the boot was on the other foot and the pro-traditional family lobby comes out in force to do the same, what would it do for its cause of getting the community recognized as part of the mainstream? What if, for example, the members of the lobby decide to boycott all the organisations who sponsor the annual Pink Dot? Would the LGBT lobby then start denouncing them as intolerant homophobes? Even worse, what if they start petitioning the civil service not to hire gays, because their employment runs contrary to the State’s pro-traditional family stance?  In the case of IKEA, what if the pro-Lawrence Khong supporters and traditional family groups decide to boycott the store BECAUSE it sponsors Mr Heng’s play or pulls Mr Khong’s show?

    There is some wisdom in the official advice to not to take things too far or to push too hard. The Pink Dot organisers have been superb at keeping its event low-profile; they can’t help it if more and more people converge on Hong Lim Park. Still, the ever-growing crowd has already prompted a backlash with the Wear White campaign last year.

    Never mind the LGBT numbers here, no one will say that they are in the majority. Yet there are many people who emphatise with the LGBT community and wish the members well. They are not anti-gay and go about their business quietly. Bullying tactics, however, will make them sit up and take sides. Might it not be better to let things happen naturally than start a culture war?

    This is not to say that the LGBT lobby should shut up and sit down. It should not tolerate discriminatory acts against one of its members, such as employment termination because of sexual orientation. It should raise an outcry if, say, a homophobic play is put up for audiences – although I think the censors would get to it first. It will find many supporters if it works for the well-being of its members rather than push its agenda on others who might not be ready for it.

    Bullying won’t work – or there will be bullying back. How is this good for anyone?

     

    Source: https://berthahenson.wordpress.com