Tag: ad

  • Commentary: Horrible Advert, Terribly Dismissive And Reductionist Campaign That Makes Fun Of Poverty

    Commentary: Horrible Advert, Terribly Dismissive And Reductionist Campaign That Makes Fun Of Poverty

    Just saw this horrible ad at Dhoby Ghaut MRT ( there were 2 other equally horrible ones, but there were people resting on them and I did not want to intrude on their privacy with my anger by taking photos). Anyways I was so so pissed that I sent a message via FB messenger to their customer service representative. Received a reply that my concerns will be forwarded but I think it’s just standard speak for ok oversensitive member of the public we hear you k thanks bye. Posting my rant in full so that those of you (especially Circles.Life users) can also send them a message and get this terribly dismissive and reductionist ad campaign that makes fun of poverty!!!! taken down.

    “I saw this at Dhoby Ghaut MRT and I would just like to state my extreme displeasure at the insensitivity of this ad! I’m flabbergasted that no one flagged this as a terrible idea. Yes, not having enough data is a problem, but to liken it to issues of global poverty which people actually die from? I mean guys seriously way to be insensitive and dismissive of a real global problem, especially when juxtaposed with what can clearly be seen as a first world problem. I understand that you’re just a frontline officer and this was most probably created by an ad agency and okay-ed by your bosses. But seriously can we take it down please? I am just so horrified and shocked by this! Who do I reach out to??”

    The ad in question:

     

    Source: Hazirah Mohamad

  • Azam Ahmad: Muslims To Blame For Current Attack On Islam

    Azam Ahmad: Muslims To Blame For Current Attack On Islam

    Islam is under attack on all fronts and we Muslims have to take the blame. Really.

    Starting from our local scholars and religious teachers, to the elders in the community, and then the leaders of each family.

    Take care of our own flock, ensure that they get proper Islamic education. Then, the community needs to reach out to every person out there who needs support and help.

    Until we learn to practice Islam as what it truly is, and by that I mean to start caring and loving others next to us more than we do ourselves, how can we expect others to treat us the same?

    To every single “asatizah” out there, my brotherly plead to you: Please start executing your real dakwah work. Beyond preaching on social media and at the mosques or organizations, start going out there to the streets and make more friends (not customers)! Your work is already cut out for you.

    Let us be duly reminded that our own salvation depends on the flock that we have inherited or been entrusted with. But have we asked us ourselves who they really are?

     

    Source: Azam Ahmad