Consumer goods giant Procter & Gamble (P&G) was named Singapore’s most attractive employer at the 2015 Randstad Awards, edging out favourites such as Changi Airport Group and Shell, Randstad said in a news release on Thursday (Apr 23).
Changi Airport Group was first runner-up while Shell was second runner-up. Singapore Airlines was also inducted into the global Randstad Award Hall of Fame after winning the title for three years running.
The award, given out by recruitment and HR services provider Randstand, is based on perceived attractiveness of 75 of the largest commercial companies by workforce size in Singapore.
According to a poll of about 7,100 people, 65 per cent of employees in Singapore would like to work for P&G, and the brand is particularly favoured by women and Singapore workers aged between 18 and 44.
“Procter & Gamble is well-known for its commitment to research and innovation, and the provision of career training and development opportunities. It is important that employees are proud of who they work for and Procter & Gamble’s win recognises its efforts in achieving excellence in all facets of its business,” said Mr Michael Smith, Randstad Country Director for Singapore.
Winners of Most Attractive Employer in the Banking and Financial Services Sector, Hospitality and Recreation Services Sector, and Engineering & Construction Sector went to OCBC, Marina Bay Sands and Keppel Corporation respectively.
Mr Smith added that the winners “have heavily invested in their employer brands, giving them a competitive advantage to attract and retain top talent”, which is a critical factor given Singapore’s tight labour market. “Companies that are best able to harness and promote their employer brand effectively will win the war for talent.”