Just three years after the birth of her store, Ms Azrina Tahar managed to make her first $1 million in turnover.
But business was good from the get go as she managed to break even in 2012, just one year after the store opened.
Ms Tahar is among the Singapore retailers riding on the rapidly ballooning Muslim fashion industry
Muslims reportedly spent US$230 billion (S$327 billion) on clothing in 2014 – a figure that is expected to balloon to US$327 billion by 2020, a recent Thomas Reuters report says.
Fashion major Dolce & Gabbana has launched its line of abayas and hijabs in the Middle East, H&M is also featuring hijab-wearing models.
Source; www.tnp.sg